Sizwe Alakine (formally Reason) signs global deal with Warner Music

Warner Music South Africa (WMSA) were first introduced to Sizwe, as a hip hop artist under the name Reason. Fast forward 15 years into the future, multiple awards, nominations, international collaborations and performances on stages local and abroad, Sizwe has not only proven his staying power in a rather cut throat industry, but also his ability to evolve and remain relevant.

Sizwe Alakine who has already become a staple within Amapiano via both features and his own singles has joined hands with WMSA, as he prepares to release his first body of work within the genre.

‘I’ve been looking for the best deal for me and my legacy for the past 5 years. After all that I’ve done independently, I needed to work with a company that could do more for me than I could for myself. Warner has committed to growing both the Reason and Sizwe Alakine brand in ways that now one else could; and I’m excited for the line of great music and creative we have lined up.’-Says Sizwe:

Comments Garth Brown, Creative Lead at WMSA: “Sizwe has proven himself as a true artiste, who is able to actively capture audiences for just under 2 decades thus far and no intentions to slow down anytime soon. We are excited to partner with Sizwe, as he embarks on a new chapter, venturing into Amapiano. His ability to effortlessly transition between genres, is what the genetic fibre of legends are made of, and we are honoured to be a part of his story”

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